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Professional Course: Marketing

Bayswater Vancouver

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Course description

Our project based Professional Certificates programme gives you a unique learning experience to improve
your business skills and learn new strategies to enhance your career or further studies. Stafford House are the pioneers of the Professional Certificate programme and we have designed our offering in partnership
with top business academics to equip you for the challenges faced in the business word.

Student Outcomes:
•Understand key marketing concepts and
practices
•Understand a range of marketing styles
•Develop strategic marketing planning
techniques
•Develop a strategic marketing plan in
the English Language

SAMPLE SYLLABUS*

Week 1
•Define Marketing
•Designing Customer-Oriented Marketing
Strategies,
•The Art and Science of Satisfying
Customers
•Social Media: Living in the Connected
World
Student Deliverables: Course expectations
set, prepare and present a strategic plan
for a selected product, as a written paper
and an oral team presentation

Week 2
•Global Marketing
•Market Segmentation
•Targeting and Positioning,
•Product and Service Strategies
•Integrated Marketing Communications
•Advertising and PR
Student Deliverables: Students make
final decision for their product. Design
and conduct an online survey for potential
consumers. Field research task

Week 3
•Retailers, Wholesalers, and Direct
Marketers
•Pricing Strategies
Student Deliverables: Students create a
fictional company and decide on factors
needed that would allow the company to
expand to a foreign country

Week 4
•Final Presentations
•Final Project Team Papers
•Final Exam

Class schedule

Course duration
4 weeks
Classes per week
20 lessons per week (each lesson lasts 45 min)
Class days
Monday - Friday
School holidays
23 Dec 2024 - 27 Dec 2024

Bayswater Vancouver does not hold classes on the holiday dates above. The school does not compensate for these holidays, so make sure to choose your start date accordingly.

Class schedule may change depending on availability and season.

Class level

All levels, beginner to advanced
You will take a placement test before your arrival in Vancouver to determine your class level.

Class size

Average 10 students
Maximum 16 students

Student age

Age range 16 years old and older

Certificate

A certificate of completion will be issued at the end of the course.
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school

School description

Based at a modern, downtown campus, Bayswater Vancouver combines high-quality English language and professional courses with a truly unforgettable social programme. Students go for bike rides through Stanley
Park, snowboard at Whistler Mountain, and take weekend trips to the Rocky Mountains or Seattle. It is all part of the student experience at Bayswater Vancouver.

Number of classrooms
10

Accreditations

Facilities

  • Social Activities
  • IELTS Test Center
  • Elevators
  • Eating Area
  • Free Internet
  • Computers

Teacher qualifications

Native English speakers
Over 50%
Teachers with English teaching certification
All
Teachers with college degrees
All

Nationality and age mix

The nationality and age mix at Bayswater Vancouver varies over different time periods, courses and levels.

School holidays

Bayswater Vancouver does not hold classes on the holiday dates below. The school does not compensate for these holidays, so make sure to choose your start date accordingly.

Open dates
Year round
School holidays
23 Dec 2024 - 27 Dec 2024

School location

Based at a modern, downtown campus, Bayswater Vancouver combines high-quality English language and professional courses with a truly unforgettable social programme. Students go for bike rides through Stanley Park, snowboard at Whistler Mountain, and take weekend trips to the Rocky Mountains or Seattle. It is all part of the student experience at Bayswater Vancouver.

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Photos

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housing

Housing

Bayswater Vancouver offers the following housing types:
homestay

Homestay - 2-person shared room - Breakfast and dinner

NZ$ 315
weekly
Age range: 16 years old and older
Housing type: Homestay
Room type: 2-person shared room
Board type: Breakfast and dinner (14 meals per week)
Facilities: Kitchen, laundry, free internet, air conditioning, and heating
Availability: January - December
Check-in: Sunday, anytime
Check-out: Saturday, anytime
NZ$ 315
In homestay accommodation, the hosts treat you as a member of the household, eating together and sharing the common living areas. This gives you regular contact with English speakers and an insight into Canadian life.

Homestay - Single-person room - Breakfast and dinner

NZ$ 335
weekly
Housing type: Homestay
Room type: Single-person room
Board type: Breakfast and dinner (16 meals per week)
Facilities: Kitchen, laundry, and free internet
Availability: January - December
Check-in: Sunday, anytime
Check-out: Saturday, anytime
NZ$ 335
In homestay accommodation, the hosts treat you as a member of the household, eating together and sharing the common living areas. This gives you regular contact with English speakers and an insight into Canadian life.

Homestay - 2-person shared room - Breakfast, lunch, and dinner - 2 students must book together

NZ$ 354
weekly
Age range: 16 years old and older
Housing type: Homestay
Room type: 2-person shared room
Board type: Breakfast, lunch, and dinner (21 meals per week)
Facilities: Kitchen, laundry, free internet, air conditioning, and heating
Availability: January - December
Check-in: Sunday, anytime
Check-out: Saturday, anytime
Restriction: 2 students must book together
NZ$ 354
In homestay accommodation, the hosts treat you as a member of the household, eating together and sharing the common living areas. This gives you regular contact with English speakers and an insight into Canadian life.

Homestay - Single-person room - Breakfast, lunch, and dinner

NZ$ 367
weekly
Age range: 16 years old and older
Housing type: Homestay
Room type: Single-person room
Board type: Breakfast, lunch, and dinner (21 meals per week)
Facilities: Kitchen, laundry, free internet, and heating
Availability: January - December
Check-in: Sunday, anytime
Check-out: Saturday, anytime
NZ$ 367
In homestay accommodation, the hosts treat you as a member of the household, eating together and sharing the common living areas. This gives you regular contact with English speakers and an insight into Canadian life.
student-residence

GEC Student Residences - Single-person room - No meals

NZ$ 568
weekly
Age range: 18 years old and older
Housing type: Student residence (off-campus)
Room type: Single-person room
Board type: No meals
Facilities: Kitchen, laundry, free internet, and air conditioning
Availability: January - December
Check-in: Sunday, anytime
Check-out: Saturday, anytime
NZ$ 568
All GEC student residences are in the heart of Metro Vancouver near to major educational institutions, restaurants, shopping centres and transit.
visa

Visa support

We cannot apply for visas on behalf of students. However, the school can supply you with all the documentation you need to support your visa application.

Your letter of acceptance will be sent to your home address by regular mail at no charge to you. If you wish to receive your paperwork by express mail, you will be charged C$ 65 when you register.

Visit Canada's Citizenship and Immigration website »

Flights and airport transfer

Please note that we do not book flights for our students. If you are researching airfare costs, we recommend using Kayak.com, a search engine that lets you compare flight options from your home country to Vancouver based on your budget, schedule and preferences.

Travel insurance

Study abroad worry-free with Language International's health and personal effects insurance coverage. When you book a course with us, you can opt to purchase an international insurance plan that covers not only your health care cost but also loss of your personal belongings. You must book your insurance in advance when you register.

Learn more about our insurance plan »

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questions

Questions and answers

Have questions? Get answers from Bayswater Vancouver staff, Language International student advisors, and past students.

Ask a question
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